Health Hub
Examples:
Multidisciplinary healthcare providers
INDUSTRY DESCRIPTION
A Health Hub operates as a multidisciplinary center where multiple healthcare practitioners provide various services to a cohort of patients acting as a comprehensive healthcare solution. Each practitioner within the hub offers specialised medical expertise, ranging from Specialists, GP’s and allied health professionals all collaborating to deliver holistic care.
These hubs often incur overheads, such as leasing premises, maintaining administrative staff, managing day-to-day operational costs and providing sales and marketing to all clinicans in the hub. Success in this model comes from attracting high quality clinicians, a high performing team maintaining a high standard of care whilst fostering strong medical and community relationships.
A common life cycle for a Health Hub begins with an individual breaking away from larger practices or starting new with other clinicans in mind to develop a holistic practice. How far the business expands will depend on the interest and intentions of the owners to provide a business service to other clinicians and providing excellent administrative support and sales staff.
Scaling a Health Hub involves adding the right clinicians who attract more of the right patients to ensure growth.
Key to success is recruiting healthcare professionals who prioritise patient care and maintain high productivity and align to the key values of the health hub. Additional admin support, such as receptionists, practice managers can improve efficiency and patient satisfaction.
Growth will come from relationships with key referring Drs and providing excellent patient care to maintain current patients.
Critical issue for a Health Hub is its dependence on effective patient acquisition and retention. Strong sales and marketing systems underpinned by professional clinical relationships are essential. If these systems are poorly designed the hub’s growth stalls. This often results in the business owner being the primary driver of patient intake and revenue generation, limiting scalability. Without reliable systems in place, the hub risks stalling at a small team size, unable to expand effectively or manage increasing demand. 1-3 staff level when this is the case.
A Health Hub faces growth challenges when its success depends too heavily on a few highly productive clinicians. If one or more key practitioners leave, they may take a substantial portion of the patient base and revenue with them, destabilizing the business. This reliance can create vulnerability and limit the hub’s ability to scale.
Another challenge is a lack of clear target markets. If the hub does not clearly define its patient demographic or service focus, clinicians may spend too much time on low-revenue activities, reducing overall profitability. These issues signal the need for the hub to refine its strategic direction, better define patient care offerings, and enhance staff training to ensure a balanced and sustainable growth trajectory
Performance management is key to fostering a high-achieving environment. The business owner must create a culture that both supports and challenges the team to reach their full potential. By focusing on this balance, the owner can drive clinicians to deliver high-quality care with sustainable productivity.
Once this performance-driven environment is established, the owner can shift focus to improving sales and marketing systems, driving patient growth and enhancing the hub’s visibility.
When to get help
Health Hubs often benefit from the guidance of a Business Advisor to help with strategic direction, effective sales and marketing systems aligned with performance management principles. Typically, the process begins with an assessment of the hub’s current performance. From there, the focus shifts to optimizing the existing revenue model before implementing strategies to drive profitability and sustainable growth